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Menomonee Falls, Wis., Kohl’s Corp. will debut an exclusive Food Network-branded kitchenware collection in stores Wednesday.
Food Network is one of five lifestyle cable-television networks operated by Scripps Networks, a division of E.W. Scripps Co.
Kohl’s said the brand launch will be supported with a marketing campaign that includes advertising, promotions, direct mail and a new Kohls.com microsite.
The kitchenware line includes cookware, bakeware, dinnerware, pantryware, utensils, cutlery, textiles and kitchen gadgets.