Atlanta -- Jones Lang LaSalle announced Tuesday that it has launched a comprehensive digital media program across its 98 million-sq.-ft. nationwide retail portfolio.
The firm is rolling out The Scoop customer loyalty program, the My Style social media program and new center-specific mobile apps to deliver up-to-the-minute information on fashion trends, retailer promotions and events.
“These digital media initiatives are designed around the idea that the shopping center is no longer just a place to shop but a social space that consumers can also shop in,” said Greg Maloney, CEO and president, Jones Lang LaSalle Retail. “By becoming a digital curator of the latest retailer offers and promotions and providing customers with an engaging, interactive experience and easier access to shopping information, we are building brand loyalty for our shopping centers and supporting retailer sales.”
The Scoop customer loyalty program rewards shoppers with insider information and access to deals, offers and perks at their local shopping center. By registering for the program, customers can access an online shopping guide that provides 24/7 real-time access to retailer promotions, searchable by store name, category or keyword. Customers will also receive regular e-blasts and text messages with special offers, as well as access to additional perks when they visit their local Jones Lang LaSalle shopping center.
Jones Lang LaSalle also recently launched its My Style program to provide their shopping center marketing managers with fresh, on-trend social media content they can use to engage with their shoppers. “The My Style program seeks to start a conversation with shoppers about the latest retail and fashion trends through multiple social media channels including Facebook, Twitter, YouTube and the My Style blog on Tumblr.com,” said Julie Rickey, director of consumer marketing, Jones Lang LaSalle Retail.
The 42 centers in Jones Lang LaSalle’s portfolio with an active social media presence have received 8.6 million newsfeed impressions on Facebook alone year-to-date. Total annual newsfeed impressions are projected to reach 13 million by year-end.
Jones Lang LaSalle has also launched center-specific mobile apps that give consumers direct access to local shopping center and retailer information on their iPhones or Droid devices. Through a quick and free download, consumers can have all the local shopping information they need instantly at their fingertips, instead of having to go through a shopping center developer or management company’s portal of multiple properties. The app includes a Google Map feature, a store directory, listings of mall events and access to Retail Buzz – a feature that pulls each retailer’s social media feeds from Facebook and Twitter.