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J.Crew Adds Children’s Line

New York City, J. Crew is adding a line of children’s wear to its stores. Called “crewcuts,” the new line will be geared to kids from two to eight years old and follow in the parent’s brand’s footsteps with upscale, “classic with a twist” items. J.Crew’s new merchandise undertaking arrives as it looks to go public in an up to $200 million initial public offering.

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