Las Vegas -- The Hershey Company has opened a retail flagship, Hershey’s Chocolate World at New York-New York Hotel & Casino in Las Vegas.
The store, which occupies two floors and has an eye-catching 74-ft. high Hershey’s Milk Chocolate Bar that visitors can walk through, is designed to provide shoppers with an experiential concept that immerses them in more than 800 candy and chocolate offerings.
“Las Vegas is one of the country’s top tourist destinations and the perfect place to bring one of America’s most iconic brands to life,” said Mike Wege, senior VP chief growth & marketing officer, The Hershey Company. “Visiting Hershey’s Chocolate World, our guests will enjoy an interactive space where they can taste new treats, personalize sweet gifts and create keepsake photos.”
The 13,000-sq.-ft. store features custom chocolate sculptures of the Statue of Liberty, made of almost 800 lbs. of pure Hershey’s Milk Chocolate, and the Empire State Building, made of 1,800 Hershey’s Milk Chocolate bars.
Visitors can customize candy wrappers, choose their favorite Hershey Kisses and Jolly Ranchers flavors, and select their favorite Reese’s products, based on their personal preference for more chocolate or peanut butter.
In addition, guests can share their experience with friends and family via social media, including video of them starring in their own Reese’s TV ad.