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Finish Line puts merchandising chief in dual role as president

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Indianapolis Finish Line said Tuesday it named chief merchandising officer Samuel M. Sato to the additional role of president of the athletic goods retailer.

Sato has been with the company since 2007, coming from a 22-year career with Nordstrom.

In his new position, Sato will add responsibility for Finish Line's online business to his merchandising and marketing duties. Don Courtney, who has led the online division since August 2009, will continue to serve as its president.

The company said president and COO Steve Schneider will continue in his current roles, overseeing store operations, real estate and information systems.

"As I take on the role of chairman in addition to my duties as CEO, I'll focus on our company's long-term growth, while Steve and Sam will work together at the helm of our day-to-day operations, driving our business and focusing on the continued evolution of our premium brand," said CEO Glenn Lyon.

The company also named Steven Schreibman as VP and chief marketing officer, responsible for leading all branding and marketing initiatives.

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