- Top 50 Global Retailers
- Wal-Mart names new CEO; company vet Doug McMillon to succeed Mike Duke
- Toys ‘R’ Us moves interim CEO into role permanently; names new U.S. president
- D.C. Council upholds mayor's veto of 'living wage' bill
- Wal-Mart doubles small-store expansion amid weak sales and lowered outlook
St. Louis -- Famous Footwear, a division of Brown Shoe Co., said Tuesday it has selected Cincinnati-based Empower MediaMarketing as its media agency of record.
Empower will work with Famous Footwear to reach its target customer, as well as to help drive sales online and in-store.
“The landscape of paid, owned and earned media continues to change, and Famous Footwear needs to make sure its marketing efforts are effective and efficient,” said Amy Rose, media manager, Famous Footwear.