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Fairway Market selects Revionics for price optimization

Roseville, Calif. -- Revionics, Roseville, Calif., a leading provider in retail life cycle price-optimization solutions, announced that Fairway Market has selected the Revionics Price Optimization solution for base pricing.

Fairway Market’s current size and future growth plans require a price management and optimization system to manage the growth across all products and categories, which Revionics offers. As part of its strategic growth plan, Fairway has defined its category roles and key value items (KVIs), which Revionics will help monitor, manage and optimize.

“There were several reasons we selected Revionics’ Price Optimization over other retail pricing solutions,” said Kevin McDonnell, chief merchandising officer, Fairway Market, New York City. “It is robust and easier to use than other price optimization products, and we believe Revionics will truly partner with us to achieve our strategic, operational and financial objectives.”

Initially, Fairway’s objective is to properly define the category roles and automate its price maintenance. Price optimization tailored for each store will be the final step.

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