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Fairway Market launches new mobile app

New York -- Fairway Market has launched a new mobile app that is designed to provide an enriched experience for its shoppers who love to cook and explore the unique products that make Fairway an iconic market shopping destination. It is available on the iPhone App Store, and can be downloaded right in Fairway Market because all Fairway stores offer free Wi-Fi.

App users can create individual food profiles by choosing dietary preferences, and then explore beautifully photographed products along with step-by-step gourmet recipes curated by Fairway experts.

"Our new mobile app brings the best of Fairway to our customers' fingertips," said Arthur Tisi, CIO of Fairway Market. "I'm excited to be a part of the great team that designed and developed an innovative app that enhances our customers' foodie knowledge and helps them to better plan and cook delicious meals."

As mobile customers, users can enjoy access to exclusive offers only available on the iPhone app. By simply filling out the app profile, they are provided with a unique personal barcode that can be scanned at checkout to redeem the offers. Not only can Fairway shoppers figure out what's for dinner with their iPhone, but they also can find the perfect recipe, a wine pairing to complement it, and take pleasure in specially selected music to cook with from a playlist with more than 12 hours of easy listening by local tri-state artists.

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