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Editor’s Pick: C&A Brazil

C&A Brazil flagship in Shopping Center Iguatemi, San Paulo, Brazil

Luxury and style take center stage at the new C&A Brazil flagship in Shopping Center Iguatemi, San Paulo, Brazil.

The design, by Chute Gerdeman Retail, Columbus, Ohio, creates an entirely new C&A brand expression, and elevates the in-store experience through luxurious material finishes, arresting visual presentation, iconic architecture, compelling brand messaging and unique customer services.

Drawing inspiration from the soul and spirit of the Brazilian Woman, the design team created a store drenched in light and energy. Glamorous gloss and metallic finishes enhance the modern feel. In a novel twist, collections are organized by attitude and lifestyle -- looks include City, Fashion, Sensual, and Romantic

At the heart of the store is a wide, circular staircase that draws the shopper up through the space with a dynamic digital fashion-wall. The three-story, moving LED display wraps the staircase in constantly-changing light, movement and energy.

“We had to find ways to improve customer circulation, open up spaces, and add energy to an otherwise vanilla shell,” said Lynn Rosenbaum, director of retail environments at Chute Gerdeman “The three-story LED staircase became the glowing beacon for the store, and served as our design nucleus.”

The store experience is enhanced by such added features as a boutique featuring up-and-coming Brazilian designers; an in-store Havaianas shop; and a luxurious lingerie department complete with a Champagne Bar.

Click here to see more photos of the C&A store.

© 2014