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Canton, Mass. – To mark the first anniversary of its mobile gifting/payment app, Dunkin’ Donuts is launching a sweepstakes on Twitter. The sweepstakes, called “DD Mobile Appiversary,” will give 365 consumers a $10 Dunkin' Donuts mGift.
Beginning today and continuing through 5 p.m. on Aug. 18, followers of @DunkinDonuts on Twitter are asked to visit the Dunkin' App and locate their favorite Dunkin' Donuts restaurant in the app's "Store Locator" function. Consumers who take a screenshot of this or a picture of their favorite Dunkin' Donuts location and tweet it to @DunkinDonuts, using special hashtag #DunkinApp, are eligible to win a $10 mGift.
"Our guests rely on their mobile devices more than ever, and in just one year our Dunkin' App has helped millions of busy, on-the-go people run on Dunkin' faster and more conveniently,” said John Costello, president, global marketing and innovation at Dunkin' Brands. As a brand that is distinguished for finding new and innovative way to offer the very best guest experience, we are excited to celebrate this particular anniversary with our fans.”
Dunkin' Donuts has also announced plans to roll out a new DDPerks Rewards loyalty program, expected to be introduced later in the year, which will offer customers rewards for purchasing food and beverages.