London -- Disney U.K. is teaming up with Harrods to open a Cinderella-inspired "Bibbidi Bobbidi Boutique" at the world famous department store, marking the first time that a Disney Parks and Resorts concept has been recreated in the United Kingdom. The boutique will be the centerpiece of partnership between Disney and Harrods that also includes a dedicated Disney Store, which opened on Nov. 1. .
The Bibbidi Bobbidi Boutique, which will open Nov. 25, has been reimagined for Harrods, with the help of Walt Disney Imagineering,to create the ultimate immersive storytelling experience for children aged 3-12. The boutique is set in a fairytale castle enclosed within Harrods. Children are met by their very own Fairy Godmother-in-Training to learn the qualities needed to become Princesses or Knights and take a royal oath while enjoying the ultimate fantasy makeover.
“The Boutique lets children step in to the world of classic Disney characters, celebrate the qualities like kindness and bravery that make them true heroes and heroines, and be transformed as Cinderella was in the famous Fairy Godmother scene from the movie,” said Anna Hill, VP, The Walt Disney Company, U.K. and Ireland. “We hope the experience will create memories that families can enjoy for a lifetime.”
Building on the success of last year's pop-up shop, the partnership also includes the launch of a dedicated Disney Store at Harrods, which opened Nov. 1, offering shoppers exclusive themed products in a magical Disney-themed environment that includes a themed café.