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Department Stores Prep for After-Christmas Push

HOFFMAN ESTATES, Ill. Sears announced Wednesday that it is cutting prices storewide in a push to pump after-Christmas sales. The move is being replicated at other department stores as well.

“Sears after-Christmas sale allows us to continue to give our customers unbeatable prices on the best, quality merchandise,” said Don Hamblen, Sears’ chief marketing officer. “In these tough economic times, it’s imperative to Sears that we continue to ensure Sears’ customers get the most value for their hard-earned dollar on the widest range of merchandise.”

On Friday, Dec. 26, from 7:00 am to noon, Sears will offer Morning Doorbusters, plus special savings up to 75% off on home electronics clearance items.

In a similar move, Plano, Texas-based J.C. Penney is opening at 5:30 a.m. on the day after Christmas and will take orders for wake-up calls on jcp.com.

Penney is planning 100 door busters, additional discounts on winter categories and 75% off all holiday decorations, said chief marketing officer Mike Boylson. “Just because Christmas has come and gone, we think the Friday after Christmas will be busier than in past years in this economic environment,” Boylson said.

The days following Christmas have evolved into the second-biggest sales period for Penney’s teen departments, after back-to-school. So this year, spring merchandise will be out Dec. 26. “Teens get cash and gift cards, and they like to buy ahead of the season,” Boylson said.

© 2014