New York -- Sixty percent of Americans plan to shop in stores or online over the Thanksgiving weekend – up from 51% in 2011, according to Deloitte’s pre-Thanksgiving survey.
Among these weekend shoppers, 63% plan to shop in stores on Black Friday and 23% plan to shop in stores on Thanksgiving day (up from 17% in last year’s survey). Shoppers expect spend an average of $286 over the holiday weekend – up 28% from the 2011 survey
The survey also indicates:
Black Friday shoppers will hit the stores early: 22% of Black Friday shoppers plan to go to the stores at midnight on Black Friday, while 46% plan to head to the stores between Midnight and 5 a.m.;
Shoppers will do their homework: 39% of consumers surveyed plan to research online before shopping in stores over the Black Friday weekend;
Consumers have a long way to go to complete holiday shopping: Shoppers surveyed have completed only 19% of their gift shopping to date while nearly half (48%) haven’t done any of their holiday gift shopping; and
Consumers will be online shopping: 46% of holiday weekend shoppers plan to shop online on Black Friday; 44% plan to shop online on Cyber Monday.