St. Louis -- Brown Shoe Co. will test a new retail format, called Mind Body Sole by Famous Footwear, that offers a wide range of fitness footwear for active consumers. The shops, opening in five locations by yearend, will feature footwear for running, walking, hiking, toning and more from top brands including Nike, Reebok, ASICS, Skechers, New Balance, Avia, Saucony, Adidas and K-Swiss.
“The store experience is geared toward customers starting or expanding a fitness routine, who are shopping for advice and motivation along with footwear. Opening five stores is the right investment to enhance our understanding of how people shop for fitness footwear, creating key learnings that will be applicable across our healthy living platform company-wide," said Famous Footwear president Rick Ausick.
The new concept will debut on Nov. 18 in the Burlington Mall in Burlington, Mass.; Cherry Creek Shopping Center in Denver; and The Florida Mall in Orlando, Fla.; and Woodland Hills Mall in Tulsa, Oak. A fifth location will open on Dec. 6 in Mall at Wellington Center in Palm Beach, Fla.