- Saks Off 5th plans seven new stores
- Bloomingdale’s CEO Michael Gould retiring; to be replaced by Tony Spring
- Animated mannequins steal show at Gaultier exhibit in New York
- Saks’ Chicago flagship to devote two floors to new in-store men’s format, The Fifth Man
- Stein Mart names former Neiman Marcus CEO to board
New York -- Digital sizing station company Me-Ality said Monday that Bloomingdale’s has partnered with Me-Ality to provide enhanced denim services by installing digital sizing stations in five Bloomingdale’s stores.
Designed to match shoppers with their best fits across a range of premium denim brands, the five Me-Ality sizing stations have been installed at Bloomingdale's 59th Street (New York), Roosevelt Field Mall (New York), Chevy Chase (Md.), Santa Monica Place (Calif.), and South Coast Plaza (Calif.) locations. In 10 seconds, shoppers can take part in a complimentary, fully clothed size-matching session and receive their best fit in the premium denim styles sold at the luxury department store.
Me-Ality said it will now recommend denim styles sold at Bloomingdale's both in-store and online, including J Brand, 7 For All Mankind, True Religion, Hudson, and Citizens of Humanity among others. This will be the first partnership bringing the Me-Ality experience to the department store environment.
Once scanned, customers receive a personalized shopping guide to help make more informed shopping decisions for their size and shape, as well as an online profile which acts as a virtual fit advisor.
"We are committed to exploring fit technology, and we view this partnership as an opportunity to enhance our customers' in store shopping experience," said Anne Bridges, SVP Omnichannel technology & customer experience of Bloomingdale's.