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Minneapolis, Best Buy said on Tuesday that it has begun the next phase of its two-year plan to eliminate mail-in rebates from its portfolio. First, at the start of the year, customers began receiving their savings instantly on notebook computers, rather than waiting for the rebates by mail. Second, the company has introduced a convenient on-line rebate-submission program.
“Best Buy is taking a leadership position within the retail industry with our plans to eliminate mail-in rebates,” said Ron Boire, executive VP and global merchandise manager, Best Buy. “Our customers told us they hate mail-in rebates.”
The instant-savings program will be extended to the majority of computer accessories by the first week of February.