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WHAT’S NEW

Office Depot has launched an online version of its Green Book catalog, a purchasing vehicle for business customers who want to buy green. The chain also has updated its Web site with a special green section (www.officedepot.com/buygreen) for consumers that features more than 4,000 environmentally preferable products and a “Buying Green Guide” to help customers make more educated decisions. The site includes the most frequently asked questions on environmental purchasing.… Neiman Marcus Group marked its 100th birthday last month by discussing the company in six four-minute clips airing on popular Web-video site, YouTube .Neiman’s former CEO Richard Marcus and designers such as Georgio Armani were featured in clips. The Neiman deal is part of an effort by YouTube to expand advertising sales.

PARTNERSHIPS

J.C. Penney Co. and David’s Bridal have entered into an exclusive partnership to support a variety of cross-promotional wedding-marketing initiatives. As part of the partnership, all of David’s Bridal’s registered brides will be invited, via e-mail, direct mail or by David’s Bridal consultants, to create a gift registry at J.C. Penney. David’s Bridal stores will also carry J.C. Penney’s wedding-registry brochure, highlighting the company’s wedding-registry items and services.

NEWS BRIEFS

Toys “R” Us launched a toy safety Web site that includes information about its safety procedures and specific recall information. The company expanded its efforts to inform shoppers of the latest toy recalls after various Chinese-made toys were recalled this summer due to unsafe levels of lead paint. Toys “R” Us also said it is introducing an e-mail notification system for recalls and adding bilingual recall notices.… Spanish retail giant Inditex will begin selling Zara Home products online in 13 European countries this month. The company has been slow to join the online world, but industry experts believe it could add substantial sales if it moves online with its clothes.

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