Atlanta — Arby's Restaurant Group, Inc. announced plans to launch a major remodeling program across its nationwide network of nearly 3,400 Arby's quick-service sandwich restaurants.
The turnkey revitalization initiative includes a new building image, team member re-training program and franchisee remodel financing solution.
"We continue to make tremendous progress against our multi-year program to reinvigorate the Arby's brand," said Paul Brown, CEO, Arby's Restaurant Group, Inc. "The release of the new Inspire remodel image and corresponding revitalization initiative is an important step in the journey. As we celebrate the 50th anniversary of the Arby's brand this year, initiatives like these will ensure we're well positioned for our next 50 years of growth."
After testing various design alternatives in 2013 and early 2014, Arby's is now planning to remodel at least 30 company-owned restaurants to the new Inspire image this year in key markets, including: Huntsville, Alabama; Indianapolis, Indiana; Youngstown, Ohio and Salt Lake City, Utah. Architectural plans were released to franchisees in June of this year. The company plans to significantly expand the number of remodels in 2015.
The ongoing effort to provide a new look for Arby's restaurants ties in to the brand's plan to debut a new positioning and creative campaign later this summer. All updates to the restaurant interior and exterior, such as a new color palette, geometric shapes and elements, renewed materials and subway tiling, are designed to allow patrons to fully experience the revised and reinvigorated Brand look and feel.
Designed as a "kit-of-parts" approach, exterior enhancements include: cantilevered red awnings at the primary touch points (drive-thru, entranceway), new internally illuminated signage, wood tones, white brick, enhanced lighting and upgraded landscaping around the restaurant.
Interior enhancements include: a color palette that ties to the brand colors using updated, fresh materials, subway tiling and stainless steel in the kitchen area, multicolor wood materials, modern lighting and chalkboard graphics.
Additionally, the brand revitalization effort includes a half-day, offsite Brand Camp session for all restaurant team members.