Pittsburgh - American Eagle Outfitters on Tuesday detailed its plans to open Eagle Outfitters and Aerie by American Eagle stores in Japan, in partnership with Sumikin Bussan Corporation. The first store is slated to open in Tokyo’s legendary Harajuku shopping district in the first half of 2012.
AEO has signed an exclusive franchise agreement with Sumikin, a leading marketer, importer and exporter with extensive experience in the fashion industry.
Since opening its first stores outside North America in Dubai and Kuwait earlier this year, American Eagle Outfitters steadily has been pursuing its international strategy, with additional agreements for stores in China, Hong Kong, and Israel, as well as plans for other countries.
“There is tremendous opportunity for sportswear brands in Japan, both domestic and international,” said Gashun Amaya, president, Sumikin Bussan Corporation. “American Eagle Outfitters is increasingly popular among Japanese customers, who have experienced it in their travels to the U.S. and Canada, as well as online.”
The American Eagle Outfitters and Aerie by American Eagle stores in Japan will offer complete seasonal assortments as well as special product custom-designed with the Japanese customer in mind. As with its other franchise partnerships, American Eagle Outfitters will provide merchandising and marketing direction, while Sumikin will handle all operational functions.