New York -- Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites, according to new research from Experian Marketing Services. The company’s 2014 “Digital Marketer: Benchmark and Trend Report” also reveals that after visiting Facebook, YouTube or Pinterest, consumers go to Amazon.com more frequently than any other retailer website.
Here’s how the downstream traffic from social media sites to retail sites shapes up in the Experian report:
5. Beyond the Rack
“Social media continues to grow as an influential source of traffic for retail sites, and it's important that marketers understand what is driving customers to their web page," said Bill Tancer, general manager of global research, Experian Marketing Services. "Amazon is clearly benefitting from this trend across all of the major social networks. Meanwhile, gaming and electronic retailers GameStop and Crutchfield are top downstream sites for YouTube, which is likely due to enthusiasts sharing videos of game performance and setup, and how-to videos for electronic enthusiasts.”