Palo Alto, Calif. -- Retail and distribution optimization company Aldata said Tuesday it has merged with customer engagement specialist EYC.
Both companies are part of the Symphony Technology Group, and the merger will create a new company, Symphony EYC.
The merger is intended to combine EYC’s customer engagement analytics with Aldata’s retail and distribution optimization execution capabilities, linking customer insights and engagement strategies into retail assortment, merchandising and supply chain execution.
Roy Simrell, president and CEO of Aldata, will lead Symphony EYC.
EYC’s current CEO Tom Buehlmann will remain within the group and become an advisory board member of Symphony EYC. Buehlmann will also move to parent company Symphony Technology Group in another executive role.