Chicago -- A Friday report by the Quad City Business Journal said that 7-Eleven will rebrand its previously acquired 14-store Mother Hubbard chain into 7-Eleven stores.
After acquiring the Mother Hubbard’s stores in early 2010 from MHC Convenience LLC, 7-Eleven Inc. announced that it plans to rebrand all 14 stores and offer them for franchise. The sale involved 16 Mother Hubbard’s Cupboard stores, but two in Bettendorf, Iowa, are not currently slated for conversion.
“We have a growth strategy and part of that is filling in areas near where we have stores,” Margaret Chabris, a spokeswoman for 7-Eleven, told the publication. She said the Illinois Quad-City stores will compliment the large presence of 7-Eleven stores located in northeastern Illinois, particularly in the Chicago area.
The new Quad-City stores are part of more than 360 7-Eleven stores operating in Illinois.