Seeking to boost back-to-school sales, 24 GGP malls will host Teen Vogue’s Back-to-School Saturday™ on Aug. 10.
For the second year in a row, Teen Vogue magazine has declared a national shopping holiday for Back-To-School.
This year, 100 malls and numerous national retailers — H&M, Topshop and American Eagle, for instance —have decided to see what the marketing concept can do for them.
Retailers will offer back-to-school deals and discounts, and the malls will host events.
Participating GGP malls will offer live in-mall music performances, including popular musical acts such as Hayley Kiyoko, Thomas Fiss, 1GrilNation and Drew Seeley.
Willowbrook Mall in Houston will offer Back-to-School Fashion 101, freeze modeling, giveaways, gift with purchase, photo booth along with a DJ.
Alderwood Mall in Lynnwood, Wash., will also have a live DJ, samples and giveaways. Macy’s will punctuate the day with a series of runway fashion shows at 1 p.m., 2 p.m. and 3 p.m. Aeropostale will have a Denim Bar. The Body Shop, Inglot, Clinique & Benefit will offer free makeup sessions. Brow Arc will sketch out free henna tattoos. Icing, Claire’s & Francesca’s Collections will hand out fashion tips and trends.
Natick Mall in Natick, Mass., will spell out the latest trends in Fall Fashions. Retailers will offer plenty of deals. A Back-to-School Saturday Photo Booth will take your picture and put it on a cover of Teen Vogue.
Mall St. Matthews in Louisville, Ky., will offer fashion shows at 1 p.m. and 2 p.m., a photo booth, a DJ and karaoke. Retailers will offer chances to win prizes along with deals on merchandise.
Not everyone likes going back to school, but GGP’s Teen Vogue Back-to-School Saturday aims to make getting ready to go back to school fun for customers and good for business.