Forty-five percent of customers shopping in-store at bricks-and mortar-locations will walk out and complete their purchase online for a discount as low as 2.5%, according to new showrooming research from GroupM Next.
Regional player Kinney Drugs has snapped up four independent pharmacies located in central New York and Vermont, bringing its total store count to 94.
Shopkick, a shopping application that rewards shoppers for walking into stores and interacting with products, has teamed up with CVS/pharmacy to roll out a first-ever offering of walk-in and other rewards at a retail pharmacy, Shopkick announced on Tuesday.
CVS/pharmacy officially unveiled a new personalized digital experience on CVS.com, which features extensive health information and resources in addition to customized deals and savings information.
CVS/pharmacy is taking a greater step toward targeting the Hispanic market with the launch of its new Spanish-language website.