The numbers tell the story: According to the U.S. Census Bureau, there are more than 52 million Hispanics living in the United States, making people of Hispanic origin the nation's largest ethnic or race minority. The Bureau forecasts that by 2050, this demographic will number 132.8 million — or about 30% of the population. By 2015, one in three newborns will be of Latino descent. And while the overall U.S. population is getting older, the Latino community remains young: More than 60% of the U.S. Hispanic population is under 35, and 75% is under 45.
Slip-and-fall accidents in public places, including retail stores, are the leading cause of premise liability injuries and rank among facilities managers' top management issues. And with the elderly particularly vulnerable to falls, the size and scope of the problem is likely to grow in the near future given the aging of the baby boomers.
The way in which retailers market to consumers has undergone considerable change in recent years, particularly in light of the popularity of social media platforms. Indeed, social media has become essential to retailers’ marketing efforts, according to a recent BDO USA survey, which found that 86% of retail CMOs included social media in their holiday 2012 marketing plans.