The 15 most popular luxury brands online are…

For the fourth consecutive year, Gucci is the most popular luxury brand online.

The 100-year-old Italian fashion label accounted for 15.2% of the total search interest online in 2021, according to a new study by Luxe Digital. It was followed by Chanel and Hermès, with 11.6% and 10.2% of the online search interest respectively. 

Only one U.S. brand made the top 15, Tiffany & Co., which took seventh place. The jeweler, which is now part of luxury conglomerate giant LVMH, accounted for 6.2% of online search interest. 

The share of purchases made online for luxury goods nearly doubled to reach 23% percent of total sales in 2020, up from 12% in 2019, according to the study. Luxe Digital estimated that nearly one-third of all luxury sales will take place online by 2025. 

Sustainability is non-negotiable for sustainable growth, according to the study. Every luxury brand that makes up the ranking this year is currently running some form of sustainable efforts. 

In other study highlights, global luxury brands continue to experiment with ways to engage China's growing affluent consumers online. China is on track to become the world's largest luxury market by 2025, with Tmall's luxury pavilion and dedicated WeChat boutiques the most used channels at the moment. Brands also paid more attention to localize their campaigns for the Chinese market, avoiding cultural faux pas.

Here is Luxe Digital’s ranking of the 15 most popular luxury brands online in 2021:
Gucci: 15.2%
Chanel: 11.6%
Hermes: 10.2% 
Dior: 10%   
Louis Vuitton: 9.7%   
Rolex: 6.7%
Tiffany & Co.: 6.2%. 
Prada: 4.7%
Versace: 4.6%
Armani: 4.2%
Valentino: 4.0%.
Balanciaga 
Cartier 
Burberry
Omega

Click here for the complete ranking.